Do I need a marketing plan?
Maybe you should tell me!
Having an idea of how you plan to market your business helps you develop products more suited towards your target market. If done correctly good marketing can also remind your audience of why you are the superior choice over your competition, and in time increase your bottom-line through sales.
A good marketing plan (like all good things which occur in nature) takes time & effort to develop; however once completed it will contribute greatly to the overall success of your business providing the information used to create it was correct.
How can a marketing plan improve my sales?
Let’s look at this from a logical “what we know” standpoint. In order for a business to stay “in business” they need customers to make purchases. In order for customers to “make purchases” they first need to know where they can make the purchase…when they know your location they then need a reason to choose you over the other available options currently on the market. More important than “what” your customer is buying is the question of “why” they are buying. By delivering clear distinguishable messages via the correct mediums to your target audience is how marketing improves your sales, and helps establish your business as a recognized brand within the mind of your target audience.
The real truth about a marketing plan.
Many small businesses don’t see the reason for a marketing plan, and as a result they have little to no idea as to what separates them from their competition. If you ask many of them what makes them different from their competitors they will probably say they offer “good service”, or they are a “one stop” shop, but how can those be differentiating factors when everyone is now doing the same thing? When businesses in an industry all have similar traits it then becomes a standard and makes it harder for any one of those businesses to shine.
A marketing plan forces thought and creativity into the equation; hence allowing you to develop a new approach which separates you from your competition. Learn more about this by reading this article.
Need help developing a marketing plan for your business? No problem. Contact Us today and we’ll guide you through a proven process which is guaranteed to attain tangible results. Remember…Planning for your business is no one else’s job but your own. Click Here to get started!