In business one essential skill is knowing how and when to change. In this post we will be addressing how to redesign visual elements in your business, and the needed steps to take into consideration when doing so. It is important to note that after reading this article you are not supposed to turn the place upside down and commence your redesigning efforts. I have included a few tips later down in this article to ensure some of you do not make this perennial mistake.
When Is A Redesign Needed
Redesigns are often necessary when a businesses wishes to extract more than what they are currently achieving in their current situation. Here are a few reasons why you should take a redesign into consideration:
The Message Is Unclear:
There are times when the message of the business is not properly received or understood by the intended recipients. It could be an actual verbal message, an advertisement or even a logo. Regardless of its form effective communication is not possible unless both parties understand the message as it was originally intended. This is a very good reason to consider a redesign.
The Message Is Not Engaging:
It is very possible for the business’s message to be very clear, and still not motivate the intended audience to action. If this is the case you may want to consider creating a message which incentivizes your audience to take action.
The Message Is Outdated:
It is easy for a business to become complacent and forget the importance of keeping their message fresh in the minds of their audience. Creating a message which resonates within the minds of your audience is going to have a greater positive effect on your ROI than a message which sends your potential listeners to sleep (unless the message is geared to send your listeners to sleep).
There are other reasons which could be listed; however the ones listed above are a few of the main ones which should indicate the immediate need for change. Once the need for change has been established the next step is finding a solution. Here are a few easy solutions to the problems above:
Hire A Professional
Most companies tend to undervalue certain important elements which can have a significant impact on their business. Some of these areas include copywriting, imagery, online media management, audio presentations, adverts and of course graphic design. They believe they can do it themselves or have their kids / unqualified member of staff use a program to replicate the same quality they would have received from a professional. This may come as a shock to many, but professionals usually have an idea of what they are doing. They have learned much over the years, and such experiences will more than likely not be surpassed by an amateur. In other words you will get a higher quality product with a professional. If you are going to do it then do it right from inception.
Keep It Simple
On many occasions businesses tend to over-complicate things; hence making the message difficult for their recipients to understand. In a world where everyone is competing for your audience’s attention it is in your best interest to keep everything succinct, to the point and simple.
Constantly Reinforce Important Elements
Tell them what you are going to say…say it…and then tell them you said it! This stresses the importance of reinforcing the important elements of your message. Never leave it to chance that the recipient will assume or get the gist of what you are trying to get across to them. Make it unequivocally clear and repeat it constantly until it becomes almost impossible to miss.
Pitfalls Top Avoid
You now know a few of the warning signs for when you may need a redesign, and you also have a few solutions to get you started on your way. Even when solutions are presented some people still have a way of shooting themselves in the foot and derailing success. Here are a few pitfalls you may want to avoid:
a) Not thinking like your audience: If you want to gain their attention you must relate to their situation.
b) Not letting professionals do their job: If you hire a professional let them do what you hired them to do.
c) It is not all about you: Present your solution towards a focus group before making it public.
Follow the points above and you are sure to know “when” and “if” you may need a redesign now or in the future. Should you need help in that area your friendly Marketing Solutions team is always here to help. Please feel free to Contact Us and we will help you on your road to design success.
We look forward to hearing from you.
– The BajanCentral Team